M Niyas Ahmed in a navy shirt, hands steepled, smiling
18years in
media & product

Product · Journalism · Media

Building Products. Shaping Stories. Connecting Ideas.

I’m a product manager, international award-winning journalist, content strategist and digital media consultant — working where editorial thinking, user needs, business goals and technology meet.

M Niyas Ahmed
Co-founder, Jumbo Maama

Product ManagerContent StrategistDigital Media ConsultantFreelance JournalistCo-founder, Jumbo Maama
01About

Eighteen years across journalism, digital publishing and media innovation.

I’m M Niyas Ahmed — a product manager, international award-winning journalist, content strategist, and digital media consultant with 18 years of experience across journalism, digital publishing, and media innovation.

Over the years, I’ve been involved in building digital products, developing content strategies, growing audiences, and bringing creative ideas to life.

02Journey

Stories first. Then products.

My journey has taken me through newsrooms where I’ve explored the power of storytelling and the evolving relationship between content, technology, and audiences.

  1. NewsroomBBCGlobal journalism
  2. NewsroomThe New Indian ExpressNational daily
  3. NewsroomVikatanTamil media house
  4. BuiltThe Idea Box Team & NFT
  5. NowJumbo Maama Co-founder

Recipient of the K. C. Kulish International Award for Excellence in Journalism.

Currently building

Jumbo Maama

A venture focused on children’s stories, educational resources, and imaginative learning.

Visit jumbomaama.com
03Focus

Turning ideas into products, and strategies into meaningful outcomes.

01

Product Management

Shaping products around real user needs and clear business goals.

02

Digital Product Development

Taking ideas from a rough sketch to something people use every day.

03

Audience Growth

Building lasting relationships between content and the people it serves.

04

Content Strategy

Editorial thinking that connects storytelling with technology.

05

Sustainable Media Businesses

Models that let good journalism and good content keep going.

06

Freelance Journalism

Staying connected to the stories, people and issues that first drew me to this profession.

04Beyond Work

I love travelling whenever I get the chance.

Exploring different parts of India and Europe has introduced me to new places, people, and ways of life. Each journey reminds me to stay curious and see things from a different perspective.

IndiaEuropeOn two wheels
Niyas in a white shirt and sunglasses in front of Cologne Cathedral
Cologne, Germany
Niyas leaning on a green Honda motorcycle under trees
Out on the road
05What I believe

Always curious. Always creating. Always learning.

Have a product, a story or an idea worth building? Let’s talk.